Olga V. Vasil‘eva. The Integrative Approach to the Study of the Social Mood Phenomenon from the Standpoint of the Universum Sociology (on the Example of the Social Mood of Young People in Krasnoyarsk)

From the standpoint of the universum sociology, the social mood is considered as multi-aspect characteristics of the social community that develops under the influence of social practices and determines the social behaviour of the representative of the given community. The phenomenon of the social mood is an integral developing dynamic system with the multi-level structure. The concepts of the social mood and social health are deeply correlated. The mass consciousness (unconsciousness) of the youth in the city of Krasnoyarsk is both optimistic and pessimistic. There are three main types of the social mood. The given socio-demographic group can be characterized by the main types of intentions.

Keywords: social mood, social health, youth, principle of minimum universum, optimism, pessimism, needs, focus on emotional sufferings